Last year's $10,000 Crusade Engagement Grant went to Matthew Conboy in Pittsburgh for a big idea. BIG idea. But don't think it was the magnitude of the program that earned him the bucks - it was the creativity.
Any person who has an innovative idea to connect people to photography is eligible to apply. A photographer who has thought of a creative way to get exposure for her work and draw in new potential collectors is as likely a winner as someone with a city-wide program idea involving multiple photographers.
So are you out in the world, trying to figure out how to build your audience and sell some work? Then put your thinking cap on, because $10,000 would probably go a long way to putting you on that path. Am I right?