Jennifer Schwartz, Executive Director of Crusade for Art, is excited to announce the winner of the second year’s $10,000 Crusade Engagement Grant, awarded annually to the applicant with the best idea for engaging new audiences with fine art photography.   

 

Jennifer said, “Last year’s project has been so successful that I am especially pleased to have another grant project this year with the potential to achieve that level of attention and overall success.”   

The 2015 Crusade Engagement Grant winning project is called “.LDOC,” the centerpiece of which is a free weekly newsprint publication developed by Danielle and Joseph Wilcox. .LDOC will put 2-part photo essays and creative writing directly into the hands of Chicago Red Line commuters, creating an accessible, installment-based art experience for the Chicago commuter. “Our target audience, the 9-5 Chicago employee, would have .LDOC with them on their way to and/or from work, creating for them a moment of respite, artistic awareness, and as Picasso says, a moment to wash away the dust from everyday life.”

Out of hundreds of initial applications for the grant, a group of ten finalists were selected.  These finalists all proposed promising and innovative projects.  The entire list of finalists can be seen here. These finalists’ proposals were reviewed by an esteemed jury of photographic professionals, including Alison Zavos (Founder/Editor-in-Chief of Feature Shoot), Brian Sholis (Associate Curator of Photography at Cincinnati Museum of Art), and Ann Jastrab (Gallery Director at RAYKO Photo Center of San Francisco). .LDOC was selected was selected for its wide scope of engagement, giving a large number and variety of people exposure to art on an on-going basis.

Juror Brian Sholis says, “LDOC was the proposal that best balanced effective cost management and distribution with artistic quality. It imagined a captive, repeat audience for the publication and has the potential for long-term sustainability. It is an ambitious but exciting project.”

The Crusade Engagement Grant was created to foster the exploration of innovative programs to connect new audiences to photography. The grant will underwrite the full execution of the Wilcoxs’ idea. Danielle and Joseph say, “We are humbled to be given the opportunity to showcase Chicago photographers and writers to such a wide audience, and we look forward to helping the 9-5 commuter find time in their daily life for art.”

Sample .LDOC publication that will be distributed to Chicago Red Line commuters

Sample .LDOC publication that will be distributed to Chicago Red Line commuters

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