It's no secret that I think pop-ups are a fun, innovative and engaging way to attract new audiences to art. Creating a show in a unique location that suits the work and adds to a full experience around art makes a memory. It also creates a sense of urgency to be there - this is a one-time event, and the experience will not ever be recreated. This past weekend Jennifer Schwartz Gallery put on a show called SOAR - a group exhibition of photography, co-curated by Jennifer Schwartz and Amy Miller (executive director of Atlanta Celebrates Photography). This was an evening of flight, and one for the record books -

SOAR was an absolutely magical night. The photography and origami birds and sweet white lights came together in the space in the most beautiful way. Thank you to everyone who came out and shared in the fantasy. . .

360 view – ready to open!