Last week I was fortunate enough to be in Chicago to participate in one of the best photography festivals and portfolio reviews around - Filter. This festival keeps getting better and better, and with a new location, an awe-inspiring keynote by Carrie Mae Weems, a roster of rockstar reviewers, and tons of talented photographers, Filter is knocking it out of the park.
Coming home, I was sorting through all of the leave behinds I received from photographers during the portfolio reviews. Leave behinds are marketing materials to leave with each reviewer at the end of your session. I was blown away by some and underwhelmed by others, and I thought it would be helpful to share the good, the better and the exceptional.
A great leave behind has an image that will jog the reviewer’s memory and your contact information and website. It should look professional and preferably be memorable or distinctive in some way, but should not be large, bulky, or otherwise difficult to bring home. Reviewers may see dozens of photographers and will most likely not want to bring back CDs, printed packets of information, or other cumbersome items. Your website should have the images you have shown, and if the reviewer wants more information, he or she can contact you after the event. You can always make discs of your images and print detailed information about your work in case someone asks for it, but a simple postcard or small work sample with your contact information should more than suffice for a solid leave behind.