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Heidi Lender-


Another Idea For the Taking: ArtFeast

In the spirit of sharing, here’s another good one. If you like it, do it. Food + Art. Awesome. ArtFeast pairs the artist on exhibition and a noted chef/sommelier to collaborate on a wine-paired menu inspired by the works in the show. ArtFeast is a 12-person, seated dinner with the featured artist as the honored guest.

Simple and delicious.

We have hosted three ArtFeast dinners so far, and they have all been really successful and fun. People get introduced to art in an unintimidating and accessible way. A delicious meal, surrounded by art, with the artist as a dinner guest – it makes for a lovely night and a truly unique experience.

For more details and photos:

click here for the Lori Vrba ArtFeast

click here for the Jeff Rich ArtFeast

click here for the Heidi Lender ArtFeast


Looking for help creating your own innovative ideas to connect new audiences to your work?  That's what Crusade for Art is all about.  Read more here.



The Barber Shop: Old-fashioned hair spot or hippest art venue

An art show in a barber shop? That’s right. Clever, quirky and fun – a perfect fit for Heidi Lender’s work. The Heidi Lender show in New York City last Thursday was the first official run of the new gallery model we’ve adopted at JSG: one-night-only exhibitions in unique spaces that fit the artists’ work. And I have to say, we rocked it. (For more info on the JSG/Crusade connection - read here.)

Heidi and I met at the Neighborhood Cut & Shave at 2pm on the day of the opening. The first box of work (shipped up last week) was opened (with an old-fashioned straight blade no less – these barbers are not messing around) at 2:30pm. We quickly learned the walls were concrete or tile, and our only option was to use the screws already in place. Well, try that puzzle on for size. Lots of framed photographs, wanting to group them by series, only being able to use existing hardware – oh, and figuring all of this out while the barbers were actively cutting hair. It was insane. You know, how I like it.

So we climbed on barber chairs and ran around the neighborhood looking for acceptable wine cups and ice buckets and (Oh yeah! We almost forgot!) ingredients to make mojitos. Heidi will admit to being a little on the stressed side. Once I got my afternoon latte I was golden.

At 7pm (the start time for the show), the barbers were still snipping hair and shaving faces, potentially even giving a quick trim to one of our first guests, but the wine and mojitos were flowing right on time, and the work looked fantastic on the walls.

It was a packed house all night, with a regularly rotating flow of guests. I can’t tell you how many times I heard someone say, “An art show at a barber shop? I just had to come see this!” That’s right – we do it different and we do it crazy, and maybe that’s exactly what we all need.



Six Shooters*

*reposted from the Jennifer Schwartz Gallery blog (because awesome, innovative, collaborative projects need to be showcased!) In case you haven’t heard of this awesome female photographer team yet, allow us to introduce you… Six Shooters consists of six photographers who inspire each other and create a visual dialogue with their images. The fab six includes Nancy Baron, Noelle Gilbert, Cat Gwynn, Aline Smithson, Ashly Stohl, and Heidi Lender.

Their goal? “To express Six points of view, over Six days, creating a thread of visual connections whether it be through subject, color, light, or gesture, leading the viewer on a photographic journey — a visual train, so to speak, with each image dependent on the one in front or behind to make the engine operate and stay on track.”

If you happen to find yourself in Los Angeles tonight, there is an opening reception for a gallery show of the Six Shooters work at The Seaver Art Gallery at the Marlborough School from 7 to 9 PM. The exhibition runs through October 9th.

Since launching our Crusade for Collecting last year, we’re keeping our eyes peeled for new, innovative ways to interact with photographers and collectors alike. We’re excited about the project these stupendous six have started… Stay tuned, I’m sure there will be much more coming out from them.