Oh WonderRoot, you so fill this advocate’s heart.  I was blown away by the Imaginary Million event which encouraged the collecting culture between Atlanta’s artists with an art exhibit and auction exclusively for artists (only the 100 participating artists were allowed to bid on the exhibited art with $10,000 imaginary dollars each).  And then!  Then they go and create a CSA – Community Supported Art. A traditional CSA (Community Supported Agriculture) is also known as “subscription farming”.  You buy a subscription from a local farmer and in return you receive a “share” of fresh, locally grown or raised produce – most often a weekly box of goodies.

WonderRoot’s CSA works like this:  50 shares are made available to the public at $300 each.  This money is used to commission nine local artists to create a piece of art in an edition of 50.  Each shareholder will receive nine original works of art (one from each artist) throughout the year.

The artists are paid in advance to create work, 50 people receive beautiful original art, and invest in their local art ecology.  I think my head is going to explode.

WR_CSA_infographic3
WR_CSA_infographic3

This is a model that should be replicated all over.  In this case a community arts organization led the charge.  A group of artists could also collaborate and create their own CSA.  It is a win-win for everyone.  Go.  Do this.  Right now.

Looking for help creating your own innovative ideas to connect new audiences to your work?  That's what Crusade for Art is all about.  Read more here.

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