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Feature Shoot

101 Photo Industry Professionals You Should Follow on Twitter by Alison Zavos April 21, 2014

Want to keep up with what’s happening in the photo industry? Then this list is for you. We were planning to stop at 50, but before we knew it we ended up with a whopping 101 photo professionals that we think have the most engaging Twitter feeds out there.

We’ve included feeds that are informative, entertaining, and most importantly that offer us a window into the interests and inspirations of some of the most creative people in the photo world. Whether at the pinnacle of their careers or just starting out, the overriding common thread of those that made the list is that they all share a passion for photography and want to share their knowledge and findings with their followers.

Click here for the full article and list (@crusade4art is #65!)

Screen Shot 2014-04-29 at 10.11.55 PM
Screen Shot 2014-04-29 at 10.11.55 PM

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Lenscratch

Jennifer Schwartz and the Crusade Engagement Grant by Aline Smithson March 20, 2014

With the April 1st deadline on the horizon, I thought it was time to check in with Jennifer Schwartz to find out more about The Crusade Engagement Grant. It’s a unique approach to grant giving and inspires photographers to consider taking the reigns of their own trajectory and inspires out-of-the-box thinking.

As Jennifer states, “Prodigious effort is going into programs and initiatives that create supply – opportunities to educate artists and help them create and exhibit work – which is resulting in a dramatic increase in the number of fine art photographers and huge volumes of their art. Little support focuses on creating a demand for this art. Demand is not keeping up with supply, and if not corrected, will create a huge imbalance where there is an abundance of art but no audience for it. Crusade for Art is dedicated to cultivating demand for art.”

The Crusade Engagement Grant looks really exciting. How did the idea come about?

Crusade for Art is about creating demand for art, specifically fine art photography. Last year I drove around the country in a VW bus for the Crusade for Collecting Tour – a crazy idea I had to build new audiences for photography. I gave talks in almost all of the ten cities I visited, and after I would finish, several people would always come up to me and say that no one else was talking about how to connect people to their art. Now I don’t know if this is true, but it was true enough. And how could this be? We talk so much about making the art, but what about building collectors and connecting to audiences? Isn’t that a huge reason we make art in the first place?

As I was driving around the country (slowly, since driving above 50mph was not recommended for this particularly temperamental vehicle), I thought about how to get a lot of photographers thinking about cultivating demand for art. It’s a tough nut to crack, but I thought if we could get our creative force – our artists – behind this problem, we may have a decent chance at creating real systemic change that would benefit the entire arts ecology. More art lovers, more art collectors, more thriving artists, more stable galleries, more supported museums. . . a win for everyone.

So how to get a large volume of photographers to brainstorm? Offer them a lot of money. It seemed simple enough, and hopefully it will work. We are looking for projects that focus on creating demand for photography and provide a concrete plan to create one-to-one connections between the photographer, the viewer, and the audience. So start thinking people! Ten thousand dollars is a nice chunk of change for being creative and doing something to make the art world a more viable place for everyone.

Are you going to share the winning idea with the world?

We will absolutely share the winning idea. The Crusade Engagement Grant will be awarded to an individual photographer or group of photographers with the most innovative plan for increasing their audience and collector base. The unrestricted grant is created both to generate and highlight these innovations, and to underwrite the execution of the best idea. The top ideas may inspire other artists to create their own. I have gotten a lot of feedback like this: “It’s just a very different type of “application” and project focus, which as artists, we don’t always think about.”

Which is the point. Many of the applications so far have been photographers submitting artist statements, not a project idea or plan to engage people with their work. It seems to be stumping people and making them think about creating demand for their work for possibly the first time – which is exactly what we’re trying to do.

You, yourself, have been hard at work finding new ways to connect with an audience over the years–your programs Crusade for Collecting and The Ten were innovations on connecting with a bigger audience. Can you share your experience with that?

I am passionate about finding audiences for photography, and that interest started when I opened Jennifer Schwartz Gallery five years ago (the gallery closed at the end of 2013, so I could run the non-profit full time). I hung photographs on the wall, opened the doors, and then said to myself, “Where is everyone?” And the people who did come, weren’t necessarily the people I wanted. I needed buyers, and I needed to figure out how to find them. I thought a lot about who exactly I was trying to attract to the gallery and how to get them there. I began developing programs like Walk Away With ArtArtFeastArt Circle, and others to get new people in Atlanta excited about photography, and specifically the photographers I was showing. Eventually, I wanted to engage new audiences beyond Atlanta, which is what prompted the Crusade for Collecting Tour and The Ten project.

What propelled you to close your gallery doors and become a not-for-profit entity?

The ideas, successes, and experiences of Jennifer Schwartz Gallery, The Ten, and the Crusade for Collecting Tour have informed the mission and direction of Crusade for Art. Ultimately, I felt I could make a larger impact by focusing full-time on the non-profit. I have been able to take the parts of the gallery I most enjoyed – promoting and developing the careers of photographers and creating programs to cultivate collectors – and establish an organization whose mission is dedicated to those very things.

I can only imagine what else you have up your sleeve…anything you’d care to share?

We just published a book, Crusade For Your Art: Best Practices for Fine Art Photographers, an accessible guide to help photographers navigate and demystify the fine art photography world. It’s an exciting resource, with contributions from more than 25 industry leaders. All of the proceeds go to Crusade for Art, so you can get some knowledge and help fund our programming!

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FStoppers

$10,000 to Build An Audience for Your Photography by Joseph Gamble March 4, 2014

Atlanta-based Jennifer Schwartz, creator of Crusade for Art, wants to help fine art photographers build and grow their audience. To that end, Schwartz, whose bicoastal Crusade for Collecting bus tour was profiled in September, has launched the Crusade Engagement Grant. The award is a $10,000 prize aimed at assisting a photographer or photo collective in building and engaging an audience.

The money is being sourced through fundraising, largely through the contributions of individual donors. Guidelines include writing a 500-word pitch and can be viewed here. There is a $20 submission fee that covers the cost of administering the grant for the workshop.

“We tried to make this fee as low as possible (it is below average for an application fee), so that the fee would not deter people from applying, while still covering our administrative costs,” said Schwartz.

Photographers tend to view the opportunity as a means of raising capital to execute projects or offset expenses involved with exhibitions or book printing but Schwartz is quick to caution against these proposals. The grant specifically states that the jurors are “looking for the most creative and original ideas to create and foster demand for fine art photography.”

The Crusade for Engagement grant seeks to break down the barriers that often keep art from a general audience and make it inaccessible and exclusive. As the call for entries makes clear, a key to success is the development of “an aesthetic experience – one that actively involves the viewer’s senses, emotion, and intellect.”

“I have gotten a lot of feedback like this ‑  ’It’s just a very different type of application and project focus, which as artists, we don’t always think about,’” said Schwartz. “It seems to be stumping people and making them think about creating demand for their work for possibly the first time – which is exactly what we’re trying to do.”

Schwartz, who directs the non-profit Crusade for Art, and the assistant director will do the initial screening of applicants. Five to ten finalists will then submit a larger application that will be reviewed by a selection committee of three. These photographic industry leaders will select the grant award recipient based on “the proposed project’s creativity, originality, and probability for success as well as the applicant’s credibility and references.”  Committee members are Whitney Johnson, Director of Photography at The New Yorker, Karen Irvine, Curator and Associate Director at Museum of Contemporary Photography, Rupert Jenkins, Executive Director at Colorado Photographic Arts Center.

“It was very important to us that the selection committee be made up of industry people who were forward-thinking, open-minded, and had an interest in photographers at all levels,” said Schwartz. “These three are also geographically diverse, which I think is beneficial as well.”

You can learn more about Jennifer’s Crusade for Art as well as the grant online here. Applications are due on April 1 with finalists announced on May 15, 2014.

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Oitenta Mundos (80 Worlds)

Interview by Júlio Boaventura, Jr.published March 2, 2014

On February 18th, the American Jennifer Schwartz told us about her career as a photographer, gallery owner, consultant, and her current projects and dedication to stimulate the demand for art. (click here to read the interview)

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ArtsAtl.com

Kate Koti: Bubblegum.

Katie Koti: Bubblegum.

Jennifer Schwartz is no stranger to out-of-gallery galleries. She took to the road in a van filled with photographs in her ten-city Crusade for Art. Now the Atlantan has launched an online exhibit, replete with curator’s notes and artist statements.

The first edition of FOCAL POINT showcases the work of Katie KotiDorothy O’Connor, and Brandon Thibodeaux. O’Connor’s surreal tableaux and tableaux vivants are known around Atlanta, her home base; its a pleasure to see them again here. Koti has focused on a family with the disturbing intimacy of Sally Mann and Tierney Gearon. Thibadoux’s portraits dig deep into the soul of the Mississippi Delta.

Brandon Thibadoux: When Morning Comes.

Brandon Thibadoux: When Morning Comes.

In February, Crusade For Art will solicit applications for a $10,000 grant that will be awarded to an individual photographer or group with the most innovative plan for increasing  audience and collector base, and it will soon launch a version of the CSA (community-supported art collecting), similar to the established by WonderRoot, which sells prints by local artists. In Crusade’s version, 50 collectors will pay $350 and receive six photographs over the course of a year.

Dorothy O'Connor: Tornado.

Dorothy O’Connor: Tornado.

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Atlanta Gallery Owner Takes New Focus to Promote Photography

Atlanta Gallery Owner Takes New Focus to Promote Photography by Howard Pousner December 22, 2013

Jennifer Schwartz has shown herself to be an out-of-the-box thinker since opening her self-named gallery in 2009.

AJC
AJC

Then she literally got out of the box, closing her Westside space last year in favor of pop-up shows and, most ambitiously, undertaking a tour to 10 American cities in a VW bus-turned-gallery on wheels this spring. The idea of the Kickstarter-funded Crusade for Collecting Tour was to recruit a new generation of art collectors by taking the photography to them rather than waiting inside a bricks-and-mortar space hoping someone might visit.

Now Schwartz is on to a new photography crusade. She has announced that she is shutting down operations of the for-profit Jennifer Schwartz Gallery by the end of the year and launching a non-profit, Crusade for Art.

Its mission, according to a recent announcement: “to build artists’ capacity to create demand for their work.”

Schwartz said the Crusade for Art will take a two-pronged approach: mentoring photographers to achieve higher levels of creative and professional development; and “incubating” solutions to connect them with audiences.

Crusade for Art’s programs will include:

  • Crusade Engagement Grant, an annual $10,000 award that will be given to an individual artist or artist group with the most innovative plan for increasing his/their audience and collector support. Applications are to open in March.
  • A CSA (Crusade Supported Art program), modeled on agricultural CSAs and similar to WonderRoot’s successful art CSA program. Fifty “shareholders” will invest $350 each to commission six photographers to create an image in editions of 50. Shareholders will receive two original, signed photographs in the mail three times yearly.
  • Fee-base mentoring as well as six-month mentorship programs awarded to 10 photographers per year through a competitive application process.
  • Crusade chapters being established in cities including Chicago, Pittsburgh and Portland, Ore.

“I will still be doing my favorite things — working with photographers and developing programs to create demand for art — in this new venture,” Schwartz told the AJC, “but I will miss working one on one with new collectors.”

She expects individual donations to fuel the non-profit’s launch and plans to solicit corporate donations and grants. While she awaits official 501c(3) status declaration from the IRS, the crusade is able to accept donations through fiscal sponsor New York Foundation for the Arts. To find out more: www.crusadeforart.org.

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Burnaway

Jennifer Schwartz Quits Dealing, Starts Crusading by Stephanie Cash December 3, 2013

Atlanta’s Jennifer Schwartz will be officially out of the art dealing game by the end of the year. In a press statement, Schwartz says that she will be focusing on her newly established nonprofit Crusade for Art, which will fulfill her stated mission of “promoting and developing the careers of photographers and cultivating collectors,” without having to sell anything except her enthusiasm and ideas. (read more here)

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Professional Artist

Crusade for Collecting Tour Fosters Arts Conversation by E. Brady Robinson September 20, 2013

Crusade for Collecting began in April 2013 and formed a national tour of 10 cities over a three-month period. The national tour ended June 5 on the National Mall in Washington, D.C. The vision of the Crusade, according to founder and curator Jennifer Schwartz, is “to create opportunities to begin a conversation about the value of art. But art should not be talked about, it should be experienced.” And, so the tour began “bringing art to the people and people to the art” at the core, the mission of Crusade for Collecting. Last summer, Schwartz traveled throughout the United States in a 1977 Volkswagen bus affectionately named “Lady Blue”. In each city, she featured five local photographers, each of whom gave away 10 prints to the public and had the opportunity to have a conversation about their work. In each city, new “collectors” were cultivated and more than 500 photographs total were placed in new collections in pop-up exhibits hosted out of Lady Blue. (read more here)

 

 

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FStoppers

A Crusade for Collecting:  Jennifer Schwartz's Photo Road Trip by Joseph Gamble September 3, 2013

Ten thousand miles, ten cities on a coast to coast ramble in a 1977 vintage VW bus all for the sake of promoting photographic art. From April to June of this year, gallerist Jennifer Schwartz was behind the wheel of her microbus on a two-fold mission: to promote photographers and create collectors. Working with five photographers in each city on the tour, she orchestrated pop-up events and curbside photo exhibits designed to educate and engage communities regarding photographic art and the value of starting a collection. (read more on Fstoppers)

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PDN Essay

Crusade for Collecting: A Controversial Experiment Meant to Create New Photo Collectors Essay by Jennifer Schwartz August 23, 2013

Earlier this year Jennifer Schwartz, a gallerist and the founder of the non-profit arts organization Crusade for Art, traveled to cities around the country in an effort to create demand for the work of emerging photographers by encouraging people she met on the street to consider collecting art. Working with five photographers in each of the cities she visited, Schwartz organized street-side exhibitions, asking the photographers to talk with passersby about their work, and to give away signed, non-editioned prints to those who wanted them. The project drew both criticism and skepticism, but it also, Schwartz says, created positive dialogue between artists and would-be collectors. PDN invited Schwartz to explain the motivation behind the trip and recap her experiences. (read more here)

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Colgate Scene Essay

The Making of a Crusade Essay by Jennifer Schwartz '97 Colgate Scene, Summer 2013

I felt that if I could give people an opportunity to meet artists, learn about their work, and connect to an original piece that became theirs to keep, it might put them on a path to loving, supporting, and collecting original art. And what could be more fun than walking by a turquoise 1977 VW bus with photographers standing in front giving away original, signed photographs to someone who wanted to chat about them? (read more here)

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Good Morning Atlanta

Good Morning Atlanta:  Religion, Art, and Meaningful Work hosted by Dana Barrett July 31, 2013

In today’s edition of Good Morning Atlanta, Host Dana Barrett hosts a panel discussion about finding meaningful work and purpose as well as attunement and the power of listening.   Each of the guests also discusses their current projects.  Guests featured are: - Author Jeffrey Small talking about his new book The Jericho Deception - Jennifer Schwartz talking about The Jennifer Schwartz Gallery and Crusade for Art - and David Papa talking about his work as an Transformational Innovation Consultant and Coach with Blue Earth Network.

(click here to listen to the podcast)

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WonderRoot Podcast Series

Arts in Atlanta: Photography in Atlanta WonderRoot Podcast Series hosted by Lloyd Hall July 30, 2013

Sponsored by Octane Coffee, this "Arts in Atlanta" conversation focuses on Atlanta's local photography community. Jennifer Schwartz (Jennifer Schwartz Gallery) and Kat Goduco (Kat Goduco Photography + Concepts) join Floyd Hall in a discussion about the artistic and business sides of navigating the photography industry, the challenges and opportunities associated with following their passions, and how the Atlanta arts audience compares with other cities around the country. (click here to listen to the podcast)

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Southern Living

Five Things You Need to Know About this Week by Jessica Stringer June 3, 2013

Atlanta gallery goes mobile. Jennifer Schwartz, owner of the eponymous gallery in Atlanta, has been on the road bringing photography to the people in a 1977 VW bus named Lady Blue. Her two-month tour, Crusade for Collecting, is her one-woman mission to introduce the public to new photographers, encourage art collecting, and support emerging artists. She’s got two more stops on her tour–Washington, D.C. on Wednesday and Richmond, Virginia, on Sunday–where’s she’ll be giving away signed photos and speaking about her cause. (read more here)

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Examiner.com

Radical New Way to Collect Art Comes to the District by Kayleigh Bryant June 1, 2013

It's a rare and beautiful thing to find people in the visual arts who are trying to simplify the art-viewing experience. Jennifer Schwartz is one of these rare people. What's even more unique about Ms. Schwartz work is that she not only wants to make experiencing contemporary art a simpler experience for new young audiences, but she wants to make the art collecting experience accessible as well. (read more here)

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Filter Photo Blog

Crusading for Art! An interview with Jennifer Schwartz by James Pepper Kelly May 24, 2013

Jennifer Schwartz personifies the multi-faceted arts innovator. In addition to directing her eponymous gallery in Atlanta and founding the new photo residency Flash Powder Projects with Fraction Magazine founder David Bram, Schwartz tours the country on her ongoing Crusade for Art. This September she’ll be in Chicago reviewing portfolios for the 2013 Filter Photo Festival (hey, that’s us!), but we’re lucky enough to have her in town for a few days right now as the Crusade crosses from coast to coast. (read more here)

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Viv Magazine

Want Free Original Artworks? Gallery Owner Is Cruising Your Area to Spur Collecting by Victoria Clayton May 24, 2013

How much fun would it be to drive around the country in a 1977 VW bus and give away art? That’s exactly what Atlanta gallery owner(and mom of three) Jennifer Schwartz is doing. Schwartz’s Crusade for Collecting, a nonprofit project funded by the New York Foundation for the Arts, was born out of frustration with both trying to find collectors for nascent photographers, as well as wanting to ignite passion for original art. (read more here)

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Southern California Public Radio

Can Free Photos Save the Art Business? One Gallerist Hopes So by Lilly Fowler May 24, 2013

The economy is slowly recovering, or so they say. But that doesn't mean people aren't having a hard time selling certain things. Take, for example, art. Just this past month a gallery owner named Jennifer Schwartz drove from her home in Atlanta to Los Angeles in a 1977 blue Volkswagen bus so that she could literally give away art. (read more and listen to the radio piece here)

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Art Nerd

Crusade for Collecting Chicago Pop-Up Gallery by Lauren Albrecht May 23, 2013

The The Crusade for Collecting Chicago Pop-Up Gallery is happening on the corner of Dearborn and Monroe, from 1-3 pm on Friday, May 24th 2013!  The Chicago artists featured in the Pop-Up on the corner of Dearborn and Monroe, are: Matthew Avignone, Jess Dugan, Nathan Mathews, Maggie Meiners and Damon Shell (images below.) Their work will be featured along with nationally acclaimed photographers from The Ten, a web based photography gallery and curatorial project.

Please join in the celebration if you’re able! (read more here)

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