Stir Crazy? Visit Crusade for Art’s online photography exhibition……   by Catherine Fox  January 30, 2014           Katie Koti:  Bubblegum .  Jennifer Schwartz is no stranger to out-of-gallery galleries. She took to the road in a van filled with photographs in her ten-city Crusade for Art. Now the Atlantan has launched an online exhibit, replete with curator’s notes and artist statements.  The first edition of  FOCAL POINT  showcases the work of  Katie Koti ,  Dorothy O’Connor , and  Brandon Thibodeaux . O’Connor’s surreal tableaux and tableaux vivants are known around Atlanta, her home base; its a pleasure to see them again here. Koti has focused on a family with the disturbing intimacy of Sally Mann and Tierney Gearon. Thibadoux’s portraits dig deep into the soul of the Mississippi Delta.           Brandon Thibadoux:  When Morning Comes .  In February, Crusade For Art will solicit applications for a $10,000 grant that will be awarded to an individual photographer or group with the most innovative plan for increasing  audience and collector base, and it will soon launch a version of the CSA (community-supported art collecting), similar to the established by WonderRoot, which sells prints by local artists. In Crusade’s version, 50 collectors will pay $350 and receive six photographs over the course of a year.           Dorothy O’Connor:  Tornado .

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Kate Koti: Bubblegum.

Katie Koti: Bubblegum.

Jennifer Schwartz is no stranger to out-of-gallery galleries. She took to the road in a van filled with photographs in her ten-city Crusade for Art. Now the Atlantan has launched an online exhibit, replete with curator’s notes and artist statements.

The first edition of FOCAL POINT showcases the work of Katie KotiDorothy O’Connor, and Brandon Thibodeaux. O’Connor’s surreal tableaux and tableaux vivants are known around Atlanta, her home base; its a pleasure to see them again here. Koti has focused on a family with the disturbing intimacy of Sally Mann and Tierney Gearon. Thibadoux’s portraits dig deep into the soul of the Mississippi Delta.

Brandon Thibadoux: When Morning Comes.

Brandon Thibadoux: When Morning Comes.

In February, Crusade For Art will solicit applications for a $10,000 grant that will be awarded to an individual photographer or group with the most innovative plan for increasing  audience and collector base, and it will soon launch a version of the CSA (community-supported art collecting), similar to the established by WonderRoot, which sells prints by local artists. In Crusade’s version, 50 collectors will pay $350 and receive six photographs over the course of a year.

Dorothy O'Connor: Tornado.

Dorothy O’Connor: Tornado.

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Atlanta Gallery Owner Takes New Focus to Promote Photography

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Atlanta Gallery Owner Takes New Focus to Promote Photography

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Atlanta Gallery Owner Takes New Focus to Promote Photography by Howard Pousner December 22, 2013

Jennifer Schwartz has shown herself to be an out-of-the-box thinker since opening her self-named gallery in 2009.

Then she literally got out of the box, closing her Westside space last year in favor of pop-up shows and, most ambitiously, undertaking a tour to 10 American cities in a VW bus-turned-gallery on wheels this spring. The idea of the Kickstarter-funded Crusade for Collecting Tour was to recruit a new generation of art collectors by taking the photography to them rather than waiting inside a bricks-and-mortar space hoping someone might visit.

Now Schwartz is on to a new photography crusade. She has announced that she is shutting down operations of the for-profit Jennifer Schwartz Gallery by the end of the year and launching a non-profit, Crusade for Art.

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AJC

Its mission, according to a recent announcement: “to build artists’ capacity to create demand for their work.”

Schwartz said the Crusade for Art will take a two-pronged approach: mentoring photographers to achieve higher levels of creative and professional development; and “incubating” solutions to connect them with audiences.

Crusade for Art’s programs will include:

  • Crusade Engagement Grant, an annual $10,000 award that will be given to an individual artist or artist group with the most innovative plan for increasing his/their audience and collector support. Applications are to open in March.
  • A CSA (Crusade Supported Art program), modeled on agricultural CSAs and similar to WonderRoot’s successful art CSA program. Fifty “shareholders” will invest $350 each to commission six photographers to create an image in editions of 50. Shareholders will receive two original, signed photographs in the mail three times yearly.
  • Fee-base mentoring as well as six-month mentorship programs awarded to 10 photographers per year through a competitive application process.
  • Crusade chapters being established in cities including Chicago, Pittsburgh and Portland, Ore.

“I will still be doing my favorite things — working with photographers and developing programs to create demand for art — in this new venture,” Schwartz told the AJC, “but I will miss working one on one with new collectors.”

She expects individual donations to fuel the non-profit’s launch and plans to solicit corporate donations and grants. While she awaits official 501c(3) status declaration from the IRS, the crusade is able to accept donations through fiscal sponsor New York Foundation for the Arts. To find out more: www.crusadeforart.org.

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      Jennifer Schwartz Quits Dealing, Starts Crusading  by Stephanie Cash December 3, 2013  Atlanta’s  Jennifer Schwartz  will be officially out of the art dealing game by the end of the year. In a press statement, Schwartz says that she will be focusing on her newly established nonprofit  Crusade for Art , which will fulfill her stated mission of “promoting and developing the careers of photographers and cultivating collectors,” without having to sell anything except her enthusiasm and ideas. ( read more here )

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Jennifer Schwartz Quits Dealing, Starts Crusading by Stephanie Cash December 3, 2013

Atlanta’s Jennifer Schwartz will be officially out of the art dealing game by the end of the year. In a press statement, Schwartz says that she will be focusing on her newly established nonprofit Crusade for Art, which will fulfill her stated mission of “promoting and developing the careers of photographers and cultivating collectors,” without having to sell anything except her enthusiasm and ideas. (read more here)

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      Crusade for Collecting Tour Fosters Arts Conversation  by E. Brady Robinson September 20, 2013   Crusade for Collecting  began in April 2013 and formed a national tour of 10 cities over a three-month period. The national tour ended June 5 on the National Mall in Washington, D.C. The vision of the Crusade, according to founder and curator  Jennifer Schwartz , is “to create opportunities to begin a conversation about the value of art. But art should not be talked about, it should be experienced.” And, so the tour began “bringing art to the people and people to the art” at the core, the mission of Crusade for Collecting. Last summer, Schwartz traveled throughout the United States in a 1977 Volkswagen bus affectionately named  “Lady Blue” . In each city, she featured five local photographers, each of whom gave away 10 prints to the public and had the opportunity to have a conversation about their work. In each city, new “collectors” were cultivated and more than 500 photographs total were placed in new collections in pop-up exhibits hosted out of Lady Blue. ( read more here )      

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Crusade for Collecting Tour Fosters Arts Conversation by E. Brady Robinson September 20, 2013

Crusade for Collecting began in April 2013 and formed a national tour of 10 cities over a three-month period. The national tour ended June 5 on the National Mall in Washington, D.C. The vision of the Crusade, according to founder and curator Jennifer Schwartz, is “to create opportunities to begin a conversation about the value of art. But art should not be talked about, it should be experienced.” And, so the tour began “bringing art to the people and people to the art” at the core, the mission of Crusade for Collecting. Last summer, Schwartz traveled throughout the United States in a 1977 Volkswagen bus affectionately named “Lady Blue”. In each city, she featured five local photographers, each of whom gave away 10 prints to the public and had the opportunity to have a conversation about their work. In each city, new “collectors” were cultivated and more than 500 photographs total were placed in new collections in pop-up exhibits hosted out of Lady Blue. (read more here)

 

 

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Crusade Tour Featured on FStoppers

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Crusade Tour Featured on FStoppers

Lady Blue

The awesome Joseph Gamble interviewed me for this article on FStoppers. Love the Joseph, love the FStoppers. A Crusade for Collecting: Jennifer Schwartz’s Photo Road Tripby Joseph Gamble, published on FStoppers on September 3, 2013

Ten thousand miles, ten cities on a coast to coast ramble in a 1977 vintage VW bus all for the sake of promoting photographic art. From April to June of this year, gallerist Jennifer Schwartz was behind the wheel of her microbus on a two-fold mission: to promote photographers and create collectors. Working with five photographers in each city on the tour, she orchestrated pop-up events and curbside photo exhibits designed to educate and engage communities regarding photographic art and the value of starting a collection.

An avid photographer and collector, she launched the Jennifer Schwartz gallery in March 2009 in Atlanta with the hope of reaching collectors and providing an immersive art buying experience. One of the cornerstones of her early success was placing photographers in front of an audience of interested collectors. As she explained, her role was not just to sell work but also to foster a community of collectors.

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Lady Blue replica model in Brooklyn, New York when the van was under repair.

A Crusade for Collecting: Jennifer Schwartzs Photo Road Trip
A Crusade for Collecting: Jennifer Schwartzs Photo Road Trip

The Map of the trip.

“In my Atlanta gallery, I discovered the most successful programs to get new people interested in art involve meeting the artist and making a personal connection,” said Schwartz. “They lure people who have had only a limited relationship with art to have a unique, fun experience where they engage with photography and the artists in a thoughtful way. They look, and in a lot of cases, they start to believe in art.”

While the gallery experience created a local nexus for artists and enthusiasts to gather and view work, the space felt limiting as she was only reaching people in Atlanta. Thus, she came up with the idea of a mobile arts promotion traveling across the country in a wide loop from Atlanta to Los Angeles and up the West Coast to Seattle before heading east to Chicago and New York and then down the East Coast.

The trip wasn’t an unplanned, off-the-cuff road show. Schwartz staged pre-trip events in 2012, one at the High Museum of Art and the other in December at PhotoNOLA in New Orleans. These initial stops were instrumental in preparing for the three-month journey that began in April, which she named the Crusade for Collecting.

The idea was grassroots and simple — take the gallery experience on the road, interface with local photographers in each of the tour stops and then bring the photographers and their work directly to people on the street. In essence, breaking down the gallery walls and the exclusivity that exists in the art world. Photographers seeking exposure would give away ten of their photographic prints (between 6 x 9” and 8.5 x 11”) signed copies of an image freely in exchange for the exposure and opportunity of sharing their work and being a part of the tour.

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Pop-Up Event in Cleveland, Ohio.

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Los Angeles, California Pop-Up event.

“I felt that if I could give people a fun, disarming art experience in an unexpected way – that if they had an opportunity to meet artists, learn about their work and connect to an original piece that became theirs – it may be transformative and put them on a path to loving, supporting and collecting original art,” said Schwartz. “And what could be more fun than walking by a turquoise 1977 VW bus with photographers standing in front giving away original, signed photographs to someone who wanted to chat about them?”

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San Francisco Pop-Up Event

To fund the purchase and outfitting of her bus, nicknamed Lady Blue, Schwartz, like many project-driven photographers profiled on Fstoppers, launched a Kickstarter campaign. It wasn’t an easy prospect so her efforts were buoyed by additional sources including sponsorships, a local fundraiser, private donations, and the Collectors Building Collectors program that she developed with an Atlanta collector.

“When I launched my Kickstarter campaign, it still seemed fun and new and I had only known a couple of people who had run a Kickstarter campaign but I did have a difficult time explaining to my non-art friends that ‘yes, they were giving me money to buy a bus, and no, there were not any starving children or sick animals that would benefit from it,’” said Schwartz. “Now that the concept is more mainstream and people trust it, I think it is easier to fund a project, because the pool of potential supporters is deeper.  On the flip side, there is a significant amount of Kickstarter fatigue.  If you are going to do it, I think you have to be very strategic about it.  I wrote a blog post offering tips to launch a successful Kickstarter campaign, based on my experiences.”

Lady Blue, like many Volkswagen microbuses from the past, wasn’t the most reliable choice of vehicle considering she would be subjected to a bi-coastal odyssey. Once on the road, Jen quickly learned to speak ‘conversational mechanic’ and now counts several mechanics around the country as good friends. “Fewer breakdowns would’ve been nice…” she said.

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Mechanics and Sean Dana (photographer who traveled with the tour from San Francisco to Portland) diagnosing Lady Blue. Photo by Kurt Simonson.

There were some detractors who felt that the concept of giving away work was devaluing the photographic medium and the work of the artists. Participating photographers were given an opportunity to showcase their work and reach out to new people who might take an interest in their future work. “But the goal was to give people an opportunity to connect with a piece of art, own it, hang it, to recognize value in that experience, and to want to replicate it going forward,” said Schwartz. “The hope was that the engagement would be transformative.”

Overall, the three-month saga was “a blur of awesomeness.” Photographers often came aboard and drove sections of the trip and kept her company. Social media resources including facebooktwitterinstagramand youtube proved to be immeasurable as she documented the entire experience with blog posts and video updates. It was an organic way of keeping up with new contacts from cities past and to forecast and prepare for her arrival in a new city. A few highlights of the trip include: an unplanned stopover in Cleveland with assistance from the Cleveland Print Room, a private tour by Fred Bidwell of the Todd Hido show at Transformer Station and presenting to a sold-out crowd at FotoWeek DC, the final stop on the tour.

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DC pop up with photographers Frank H. Day, Hannele Lahti, E. Brady Robinson, Jennifer Schwartz, Alexandra Silverthorne, James Campbell.

DC bus A Crusade for Collecting: Jennifer Schwartzs Photo Road Trip

Lady Blue in front of the White House. 

Although the Crusade tour is over, she is developing Crusade for Art, a non-profit organization with a mission to educate, inspire, and support artists to create unique, approachable programs that engage new audiences with art in meaningful ways. She has a variety of opportunities for photographers that are in the works and will be announced at the end of the year.

“This tour was not about a road trip, it was about starting a conversation about art,” said Schwartz. “It is nice to know the conversation not only started, but also continues.”

You can keep up with Jennifer Schwartz by sign up for the email newsletter and following her online at Crusade for Art or check in on her gallery work at Jennifer Schwartz Gallery.

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           A Crusade for Collecting:  Jennifer Schwartz's Photo Road Trip  by Joseph Gamble
September 3, 2013 
 Ten thousand miles, ten cities on a coast to coast ramble in a 1977 vintage VW bus all for the sake of promoting photographic art. From April to June of this year, gallerist Jennifer Schwartz was behind the wheel of her microbus on a two-fold mission: to promote photographers and create collectors. Working with five photographers in each city on the tour, she orchestrated pop-up events and curbside photo exhibits designed to educate and engage communities regarding photographic art and the value of starting a collection. ( read more on Fstoppers )

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fstoppers-300x220

A Crusade for Collecting:  Jennifer Schwartz's Photo Road Tripby Joseph Gamble September 3, 2013

Ten thousand miles, ten cities on a coast to coast ramble in a 1977 vintage VW bus all for the sake of promoting photographic art. From April to June of this year, gallerist Jennifer Schwartz was behind the wheel of her microbus on a two-fold mission: to promote photographers and create collectors. Working with five photographers in each city on the tour, she orchestrated pop-up events and curbside photo exhibits designed to educate and engage communities regarding photographic art and the value of starting a collection. (read more on Fstoppers)

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Crusade Tour Essay on PDN

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Crusade Tour Essay on PDN

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Crusade for Collecting: A Controversial Experiment Meant to Create New Photo Collectors

Published August 23, 2013 via PDNonline.com.

Earlier this year Jennifer Schwartz, a gallerist and the founder of the non-profit arts organization Crusade for Art, traveled to cities around the country in an effort to create demand for the work of emerging photographers by encouraging people she met on the street to consider collecting art. Working with five photographers in each of the cities she visited, Schwartz organized street-side exhibitions, asking the photographers to talk with passersby about their work, and to give away signed, non-editioned prints to those who wanted them. The project drew both criticism and skepticism, but it also, Schwartz says, created positive dialogue between artists and would-be collectors. PDN invited Schwartz to explain the motivation behind the trip and recap her experiences.

Nearly five years ago I began a journey to cultivate audiences for art, specifically the work of emerging photographers. By creating innovative programs that make art immediately and affordably accessible to new audiences, both online and through special events, my goals have been: to promote and develop the careers of talented, emerging, contemporary photographers and to educate and cultivate a new crop of collectors.

Working with emerging photographers, I recognized from the beginning that the challenge is to find an audience for these artists. Too often as gallery owners, we hang the art and then wait for an audience to come. With that in mind, I created Crusade for Art, a non-profit organization dedicated to cultivating demand for art by creating opportunities to introduce new collectors to artists and their work.

In my Atlanta gallery, I have discovered that the most successful programs to get new people interested in art involve meeting the artist and making a personal connection. They give people who have had only a limited relationship with art a unique, fun experience where they engage with photography and the artists in a thoughtful way. These programs also give photographers an opportunity to interact directly with an audience and advocate for themselves and their work.

In April 2013 I took this concept on the road with a special project, the Crusade for Collecting Tour. Traveling to ten cities over the course of three months in a 1977 VW bus (affectionately named Lady Blue and purchased through funds raised on Kickstarter), I staged spontaneous pop-up events to give away original, signed photographs and bring grassroots art appreciation to the streets, moving outside the traditional boundaries of the art world.

I felt that if I could give people a fun, disarming arts experience in an unexpected way—that if they had an opportunity to meet artists, learn about their work and connect to an original piece that became theirs—it may be transformative and put them on a path to loving, supporting and collecting original art.

It was fun. It was a blast. It was also incredibly challenging. A lot of people have asked: How is giving away photography going to encourage collecting? That is a completely valid question, and there is no real way, at present, to determine how many of the people we met might become collectors of the photographers’ work. But the goal was to give people an opportunity to connect with a piece of art, own it, hang it, to recognize value in that experience, and to want to replicate it going forward. The hope was that the engagement would be transformative.

The other side of the same question addressed concern for the participating photographers: Won’t giving away work have a negative effect on the photographers? Not every program or idea is the right fit for all artists at all stages of their careers. None of the photographers were coerced into participating. On the contrary, I had photographers reach out from all over the country wanting to be a part of the project, and most were selected as a result of submitting to my open, free call for submissions. For an artist who is trying to get more exposure and get more eyes on their work, participating in a project where they can connect with potential new collectors in their hometowns may be worth a try.

Could I promise the participating photographers any specific, tangible benefits from participating? Of course not. The hope was that they would connect to ten new people in their community with whom they could follow up and continue to build the relationship, and who may in the future purchase work from them. But I suspect the photographers chose to participate not because they expected any concrete benefits, but because they also believe in art and artists and wanted to be a part of something that was trying to make a difference.

As it turns out, it is really difficult to give away something for free. In each city (Los Angeles, San Francisco, Portland, Seattle, Chicago, Cleveland, Brooklyn, and Washington, D.C.—Atlanta and New Orleans happened in late 2012 as “test” cities), five local photographers (each of whom were curated for the project to participate in the pop-up in their city) and I pulled up to a high foot-traffic area and, armed with photographs, Crusade-wear, and a lot of enthusiasm, tried to get passersby to stop and talk to us. Each photographer had ten small (between 6 x 9” and 8.5 x 11”) signed copies of an image to give away over the course of the pop-up, which typically lasted two hours. Saying things like “we are five local artists here to encourage art collecting in our city” and “become an art collector today for free,” we got both the hand and high-fives.

We were not asking for money or requiring email addresses (although exchange of contact information was highly encouraged, and each photographer included information about themselves and their work in the envelope with their print), just the participant’s attention. All you need to do is look. The art will do the rest. Some cities were more challenging than others, and the day, weather, and type of location were all important factors. It was significantly easier to engage people on a beautiful Saturday in a trendy retail area in Los Angeles than in Chicago on a windy downtown street corner on the Friday afternoon of a long weekend.

But no matter the city, the quality of interactions between the artists and the people who did stop to participate was consistent. Most people wanted to see each of the five images, listen to the story of the photograph from each photographer, and make a thoughtful, informed selection. The artists and I both received great feedback in person and through follow-ups from people who really connected. There were hugs and amazing moments on the street, and also emails, phone calls, and photos of the newly framed pieces hanging on the new collectors’ walls. These were powerful and eye-opening moments for everyone involved.

The best example of witnessing an “aha” moment happened at the last pop-up event in Washington, D.C. A young woman was talking to us after selecting Hannele Lahti’s photograph. She said this was her first piece of art to own, and when I asked her why she selected that image over the others, she said it was Hannele’s description of what the image was about that really moved her. When she heard Hannele describe the photograph, she realized this art was about an experience she was having at that exact moment.

In city after city, the same lesson emerged: People value connection. A lot of established collectors buy art because of the artist’s reputation or the proven value of the piece—the art world as we know it is driven by trends and price tags, not experiences. But the status quo is not cultivating new audiences for art. To attract people who are not already connected to art, we need to provide opportunities to facilitate a personal connection between the artist, the collector and the image.

This is not to say I am anti-traditional gallery. Not at all, and I think that has been one of the common misconceptions about the project and about me personally. Helping emerging photographers get a foothold in the art world is just one piece of the puzzle, because that is exactly what it is—a foothold. Once that foothold feels secure, and the artist begins to gain traction—exhibitions, collectors, positive exposure—they need to take the next step.

The same is true for collectors. Helping someone start on a path of appreciating and collecting art is incredibly exciting and rewarding. But as they continue farther down this path—the more they look and buy and hone their tastes and collection—they will feel more comfortable and confident about engaging with traditional galleries and museums and cultural institutions. It will be a regular part of their world.

The other question I received several times caught me off-guard: Isn’t this whole project just a way to promote you and your gallery? All I can say is that I am just not wired that way. I believe in collaboration and community building and doing whatever I can for the greater good. Even writing this sounds ridiculous, but I do believe that doing good is important, and it drives me. Will there be some side-effect benefit to me personally? Maybe. But this tour was altruistic. We were giving art away, not selling anything. If I had spent the last year and a half working on something with the potential to make money and did not involve leaving my husband and three kids to drive around the country on a shoe-string budget, crashing on couches. . . well, that may have been smarter. But I would not change it. The opportunity to make a difference does not come around every day.

I knew this project would be a challenge—logistically, financially—but I could not have guessed it would have pushed me so much personally. I never imagined I would spend so much energy defending an idea that was solely meant to do good. Emails and online comments from people I did not know, questioning my motivation, process, and intentions, were upsetting and unsettling. I wish I could say handling these criticisms thickened my skin, but my skin only gets but so tough. What it did, however, was help me hone in on what exactly I was trying to say and do and why. It forced me to critically and objectively examine every element of the project and make changes that dramatically narrowed and improved the focus.

For example, my original plan was to partner with museums and arts spaces and stage the pop-up events in front of their facilities. But it became clear that if we did that, we would be directing our outreach at people who were already connected to art. If my goal was to give an arts experience to people who were not currently seeking one, then I needed to truly go to them.

I also added the Local Photographer Showcase component to the tour. I had planned to only bring photographs from an online project, The Ten, which features photographers from across the country. But the more I was asked to explain the motivation behind the project and the generation of the tour idea, the more I realized that if my experience had shown the most significant and transformative connection point to be the interaction between the audience and the artist, then it was important to create an opportunity for people to meet, engage with, and potentially continue a relationship with photographers who lived in their own communities.

I am proud to be known for being a champion and advocate for photographers, especially those who are at the beginnings of their careers. I am passionate about the ways individual artists can advocate for themselves and for creating ideas and programs to help them find the people who will best appreciate their work. I am an idea person and also a doer. I am not just complaining about a problem with the current art hierarchy, but I am actively trying to do things to create a more sustainable arts ecology—openly sharing successes and failures with equal parts laughter and tears and a whole lot of heart.

I believe in art, and I believe artists. I am happy to shout it from the rooftops. Or from a VW bus. Every interaction makes a difference, and I feel so fortunate to have had the opportunity to be a part of so many. Let’s keep it rolling. . .

Jennifer Schwartz is the owner/director of Jennifer Schwartz Gallery and the creator of the non-profit organization, Crusade for Art. Crusade for Art educates, inspires, and supports artists to create unique, approachable programs that bring new audiences to art and allow them to engage with art in a meaningful way.

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       Crusade for Collecting: A Controversial Experiment Meant to Create New Photo Collectors   Essay by Jennifer Schwartz August 23, 2013   Earlier this year Jennifer Schwartz, a gallerist and the founder of the non-profit arts organization Crusade for Art, traveled to cities around the country in an effort to create demand for the work of emerging photographers by encouraging people she met on the street to consider collecting art. Working with five photographers in each of the cities she visited, Schwartz organized street-side exhibitions, asking the photographers to talk with passersby about their work, and to give away signed, non-editioned prints to those who wanted them. The project drew both criticism and skepticism, but it also, Schwartz says, created positive dialogue between artists and would-be collectors.  PDN  invited Schwartz to explain the motivation behind the trip and recap her experiences.  ( read more here )

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pdn20logo20with20title-300x230

Crusade for Collecting: A Controversial Experiment Meant to Create New Photo Collectors Essay by Jennifer Schwartz August 23, 2013

Earlier this year Jennifer Schwartz, a gallerist and the founder of the non-profit arts organization Crusade for Art, traveled to cities around the country in an effort to create demand for the work of emerging photographers by encouraging people she met on the street to consider collecting art. Working with five photographers in each of the cities she visited, Schwartz organized street-side exhibitions, asking the photographers to talk with passersby about their work, and to give away signed, non-editioned prints to those who wanted them. The project drew both criticism and skepticism, but it also, Schwartz says, created positive dialogue between artists and would-be collectors. PDN invited Schwartz to explain the motivation behind the trip and recap her experiences. (read more here)

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Good Morning Atlanta, Hello Inspiration

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Good Morning Atlanta, Hello Inspiration

2013-07-31 10.59.48-1

Yesterday morning I had the pleasure of being a guest on "Good Morning Atlanta", a live podcast series on Atlanta Business Radio X, hosted by the awesome Dana Barrett.  Last year I was on a show about art and ethics on the same program, and this time the other guests and I discussed art, religion, and meaningful work.  I love everything about these juxtapositions.  Yesterday before we went live on the air, one of the other guests, writer Jeffrey Small told us about his journey from real estate businessman to novelist.  He said he realized there was a difference between success and significance, and he realized that he wasn't being fulfilled in fundamental ways by his success as a businessman.  Isn't that why we make art?  To be fulfilled and find significance?  And isn't that what we are hoping to give to others through our art?  I think sometimes we get can caught up in thinking dollar signs signal success, and of course sales are important for all kinds of reasons, but being a part of this podcast inspired me to think about focusing on the core of it all and letting success come from within. Click here or on the image below to listen to the podcast.

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       The Making of a Crusade    Essay by Jennifer Schwartz '97 Colgate Scene, Summer 2013  I felt that if I could give people an opportunity to meet artists, learn about their work, and connect to an original piece that became theirs to keep, it might put them on a path to loving, supporting, and collecting original art. And what could be more fun than walking by a turquoise 1977 VW bus with photographers standing in front giving away original, signed photographs to someone who wanted to chat about them? ( read more here )

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Colgate-Scene-300x271

The Making of a Crusade

Essay by Jennifer Schwartz '97 Colgate Scene, Summer 2013

I felt that if I could give people an opportunity to meet artists, learn about their work, and connect to an original piece that became theirs to keep, it might put them on a path to loving, supporting, and collecting original art. And what could be more fun than walking by a turquoise 1977 VW bus with photographers standing in front giving away original, signed photographs to someone who wanted to chat about them? (read more here)

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       Good Morning Atlanta:  Religion, Art, and Meaningful Work   hosted by Dana Barrett July 31, 2013  In today’s edition of Good Morning Atlanta, Host Dana Barrett hosts a panel discussion about finding meaningful work and purpose as well as attunement and the power of listening.   Each of the guests also discusses their current projects.  Guests featured are: - Author Jeffrey Small talking about his new book The  Jericho Deception  - Jennifer Schwartz talking about  The Jennifer Schwartz Gallery  and  Crusade for Art  - and David Papa talking about his work as an Transformational Innovation Consultant and Coach with  Blue Earth Network   ( click here to listen to the podcast )

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Atlanta-Business-RadioX

Good Morning Atlanta:  Religion, Art, and Meaningful Work hosted by Dana Barrett July 31, 2013

In today’s edition of Good Morning Atlanta, Host Dana Barrett hosts a panel discussion about finding meaningful work and purpose as well as attunement and the power of listening.   Each of the guests also discusses their current projects.  Guests featured are: - Author Jeffrey Small talking about his new book The Jericho Deception - Jennifer Schwartz talking about The Jennifer Schwartz Gallery and Crusade for Art - and David Papa talking about his work as an Transformational Innovation Consultant and Coach with Blue Earth Network

(click here to listen to the podcast)

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           Arts in Atlanta: Photography in Atlanta  
WonderRoot Podcast Series
hosted by Lloyd Hall
July 30, 2013 
 Sponsored by Octane Coffee, this "Arts in Atlanta" conversation focuses on Atlanta's local photography community. Jennifer Schwartz (Jennifer Schwartz Gallery) and Kat Goduco (Kat Goduco Photography + Concepts) join Floyd Hall in a discussion about the artistic and business sides of navigating the photography industry, the challenges and opportunities associated with following their passions, and how the Atlanta arts audience compares with other cities around the country. ( click here to listen to the podcast )

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WonderRoot

Arts in Atlanta: Photography in Atlanta WonderRoot Podcast Series hosted by Lloyd Hall July 30, 2013

Sponsored by Octane Coffee, this "Arts in Atlanta" conversation focuses on Atlanta's local photography community. Jennifer Schwartz (Jennifer Schwartz Gallery) and Kat Goduco (Kat Goduco Photography + Concepts) join Floyd Hall in a discussion about the artistic and business sides of navigating the photography industry, the challenges and opportunities associated with following their passions, and how the Atlanta arts audience compares with other cities around the country. (click here to listen to the podcast)

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       Five Things You Need to Know About this Week   by Jessica Stringer June 3, 2013   Atlanta gallery goes mobile.  Jennifer Schwartz, owner of the  eponymous gallery  in Atlanta, has been on the road bringing photography to the people in a 1977 VW bus named Lady Blue. Her two-month tour,  Crusade for Collecting , is her one-woman mission to introduce the public to new photographers, encourage art collecting, and support emerging artists. She’s got two more stops on her tour–Washington, D.C. on Wednesday and Richmond, Virginia, on Sunday–where’s she’ll be giving away signed photos and speaking about her cause. ( read more here )

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Southern Living Magazine

Five Things You Need to Know About this Week by Jessica Stringer June 3, 2013

Atlanta gallery goes mobile. Jennifer Schwartz, owner of the eponymous gallery in Atlanta, has been on the road bringing photography to the people in a 1977 VW bus named Lady Blue. Her two-month tour, Crusade for Collecting, is her one-woman mission to introduce the public to new photographers, encourage art collecting, and support emerging artists. She’s got two more stops on her tour–Washington, D.C. on Wednesday and Richmond, Virginia, on Sunday–where’s she’ll be giving away signed photos and speaking about her cause. (read more here)

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       Radical New Way to Collect Art Comes to the District   by Kayleigh Bryant June 1, 2013  It's a rare and beautiful thing to find people in the visual arts who are trying to simplify the  art -viewing experience. Jennifer Schwartz is one of these rare people. What's even more unique about Ms. Schwartz work is that she not only wants to make experiencing contemporary art a simpler experience for new young audiences, but she wants to make the art   collecting   experience accessible as well. ( read more here )

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Examiner

Radical New Way to Collect Art Comes to the District by Kayleigh Bryant June 1, 2013

It's a rare and beautiful thing to find people in the visual arts who are trying to simplify the art-viewing experience. Jennifer Schwartz is one of these rare people. What's even more unique about Ms. Schwartz work is that she not only wants to make experiencing contemporary art a simpler experience for new young audiences, but she wants to make the art collecting experience accessible as well. (read more here)

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           Crusading for Art! An interview with Jennifer Schwartz  by James Pepper Kelly
May 24, 2013 
  Jennifer Schwartz  personifies the multi-faceted arts innovator. In addition to directing her eponymous  gallery  in Atlanta and founding the new photo residency  Flash Powder Projects  with  Fraction Magazine  founder  David Bram , Schwartz tours the country on her ongoing  Crusade for Art . This September she’ll be in Chicago reviewing portfolios for the  2013 Filter Photo Festival  (hey, that’s us!), but we’re lucky enough to have her in town for a few days right now as the Crusade crosses from coast to coast. ( read more here )

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Filter Photo Blog

Crusading for Art! An interview with Jennifer Schwartzby James Pepper Kelly May 24, 2013

Jennifer Schwartz personifies the multi-faceted arts innovator. In addition to directing her eponymous gallery in Atlanta and founding the new photo residency Flash Powder Projects with Fraction Magazine founder David Bram, Schwartz tours the country on her ongoing Crusade for Art. This September she’ll be in Chicago reviewing portfolios for the 2013 Filter Photo Festival (hey, that’s us!), but we’re lucky enough to have her in town for a few days right now as the Crusade crosses from coast to coast. (read more here)

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           Want Free Original Artworks? Gallery Owner Is Cruising Your Area to Spur Collecting  by Victoria Clayton
May 24, 2013 
 How much fun would it be to drive around the country in a 1977 VW bus and give away art? That’s exactly what Atlanta  gallery owner (and mom of three) Jennifer Schwartz is doing. Schwartz’s  Crusade for Collecting , a nonprofit project funded by the New York Foundation for the Arts, was born out of frustration with both trying to find collectors for nascent photographers, as well as wanting to ignite passion for original art. ( read more here )

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Viv magazine

Want Free Original Artworks? Gallery Owner Is Cruising Your Area to Spur Collectingby Victoria Clayton May 24, 2013

How much fun would it be to drive around the country in a 1977 VW bus and give away art? That’s exactly what Atlanta gallery owner(and mom of three) Jennifer Schwartz is doing. Schwartz’s Crusade for Collecting, a nonprofit project funded by the New York Foundation for the Arts, was born out of frustration with both trying to find collectors for nascent photographers, as well as wanting to ignite passion for original art. (read more here)

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           Can Free Photos Save the Art Business? One Gallerist Hopes So  by Lilly Fowler
May 24, 2013 
 The economy is slowly recovering, or so they say. But that doesn't mean people aren't having a hard time selling certain things. Take, for example, art. Just this past month a gallery owner named Jennifer Schwartz drove from her home in Atlanta to Los Angeles in a 1977 blue Volkswagen bus so that she could literally give away art. ( read more and listen to the radio piece here )

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Southern California Public Radio

Can Free Photos Save the Art Business? One Gallerist Hopes Soby Lilly Fowler May 24, 2013

The economy is slowly recovering, or so they say. But that doesn't mean people aren't having a hard time selling certain things. Take, for example, art. Just this past month a gallery owner named Jennifer Schwartz drove from her home in Atlanta to Los Angeles in a 1977 blue Volkswagen bus so that she could literally give away art. (read more and listen to the radio piece here)

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           Crusade for Collecting Chicago Pop-Up Gallery  by Lauren Albrecht
May 23, 2013 
 The  The Crusade for Collecting   Chicago Pop-Up Gallery  is happening on the corner of Dearborn and Monroe, from 1-3 pm on Friday, May 24th 2013!  The Chicago artists featured in the Pop-Up on the corner of Dearborn and Monroe, are: Matthew Avignone, Jess Dugan, Nathan Mathews, Maggie Meiners and Damon Shell (images below.) Their work will be featured along with nationally acclaimed photographers from  The Ten , a web based photography gallery and curatorial project. 
 Please join in the celebration if you’re able! ( read more here )

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Art Nerd

Crusade for Collecting Chicago Pop-Up Galleryby Lauren Albrecht May 23, 2013

The The Crusade for Collecting Chicago Pop-Up Gallery is happening on the corner of Dearborn and Monroe, from 1-3 pm on Friday, May 24th 2013!  The Chicago artists featured in the Pop-Up on the corner of Dearborn and Monroe, are: Matthew Avignone, Jess Dugan, Nathan Mathews, Maggie Meiners and Damon Shell (images below.) Their work will be featured along with nationally acclaimed photographers from The Ten, a web based photography gallery and curatorial project.

Please join in the celebration if you’re able! (read more here)

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           Crusade for Art Stops in Lakewood  May 14, 2013 
  Here comes the Crusade.  Jennifer Schwartz’s “Crusade for Collecting” will be stopping at the Root Cafe and the Cleveland Print Room as part of her “Crusade for Art” nationwide tour. 
  On Sun 5/26 @ 1pm  she’ll drive her 1977 Volkswagen Bus, affectionately known as “Lady Blue,” to the Root Cafe where she’ll be sharing the photographic work of area photographers Donald Black, Jr., Stephanie Mercer, Angelo Merendino, Dan Morgan, and Julia Van Wagenen.   Then, on Mon 5/27 @ noon , Schwartz will give a Gallery Talk @ the Cleveland Print Room discussing her Crusade and the ways individual artists can use the same ideas to build awareness for their work. ( read more here )

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Cool Cleveland

Crusade for Art Stops in LakewoodMay 14, 2013

Here comes the Crusade. Jennifer Schwartz’s “Crusade for Collecting” will be stopping at the Root Cafe and the Cleveland Print Room as part of her “Crusade for Art” nationwide tour.

On Sun 5/26 @ 1pm she’ll drive her 1977 Volkswagen Bus, affectionately known as “Lady Blue,” to the Root Cafe where she’ll be sharing the photographic work of area photographers Donald Black, Jr., Stephanie Mercer, Angelo Merendino, Dan Morgan, and Julia Van Wagenen.  Then, on Mon 5/27 @ noon, Schwartz will give a Gallery Talk @ the Cleveland Print Room discussing her Crusade and the ways individual artists can use the same ideas to build awareness for their work. (read more here)

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