The Crusade for Collecting is thrilled to announce the support and sponsorship of the tour by Mad Mimi, the email marketing service of champions (or at least Jennifer Schwartz GalleryThe Ten, the Crusade for Collecting, and 100,000+ other artists, professionals and businesses).

Mad Mimi supports the arts and has thousands of photographers and artists as customers.  Dean Levitt, who responded to my initial inquiry and sponsorship proposal, said it this way, “Mad Mimi has always been a proud supporter of the arts and photographers in particular, so when I first heard of Jennifer’s idea I was excited. The Crusade for Collecting is a creative idea and will be fun and engaging for each of the communities Jennifer visits. I also love how the Crusade supports working photographers and artists by helping generate awareness for their work. Since we love our customers, the sponsorship was an easy fit.”

To read about my personal Mad Mimi love story, click here.

About Mad Mimi

Mad Mimi is an email marketing and newsletter service founded in 2008 by Gary Levitt, with the goal of providing a simple and elegant way to create, send, and track beautiful html email newsletters and promotions. With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 businesses including Air Canada, TimBuk2, and StumbleUpon. Mad Mimi is a privately held company and is headquartered in New York, NY.


I am really excited to have connected with an incredible online art selling site, Zatista.  Zatista’s goal is to give people an exciting, fun, accessible way to buy original art.  Sound familiar?  Zatista’s commitment to reaching new audiences and giving them an opportunity to connect with and collect original art. . . well, it was like finding a creative soulmate.  And as a Crusade supporter, you can get a little Zatista love too!  Enter the coupon code “Crusade” for 10% your purchase.  Art on!

About Zatista

There is nothing quite like the feeling of owning something truly unique. Knowing that only one exists in the entire world. Hand-crafted, with a story behind it all its own. In today’s world of copies and reproductions an original is increasingly hard to find.

In the world of art, Zatista understands its rarity and is championing/taking a stand for the original. For those lucky enough to discover Zatista, an incredible world of beautiful/original art awaits you. It is quickly emerging as the best place to buy original art online and causing many savvy buyers to ask: why buy prints when you can own an original?

Zatista is the leading destination to buy original art online, giving you unrivaled access to exclusive collections from all over the world.  With over 4000 highly curated works from the most talented emerging and established artists, Zatista provides access to the types of works previously only available to seasoned collectors. Buying online with Zatista is easy with their complimentary art consultation, certificates of authenticity and a buyer guarantee that allows you to try art in your home with free returns (as well as free shipping within the US for all purchases). Their platform makes it fun to discover art you love, with an experience so unique it’s like you are right there in front of it.


Could this tour be captured any more perfectly than through polaroids?   A democratic project, bringing art to the people, captured with the film that gave everyone the power of instant photographic gratification.  And not only will we be taking pictures – you will too!  Check out the Crusade Impossible contest and win all kinds of swaginess.

About Impossible

In October 2008 The Impossible Project saved the last polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional polaroid cameras. In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films.


Not only is Alternative Apparel providing t-shirts and hoodies that will feature an exclusive design for the tour, Lady Blue will be popping up in front of their Venice, California store on April 6!

About Alternative 

Now is the time for an alternative solution. A clothing company that really gets it. We know our customers want clothes that aren’t just about looking good, but feeling good. Clothes that are perfectly worn in and perfect for any occasion—clothes for a casual, truly comfortable lifestyle.  From the vintage-soft feel of our fabrics and flawless fits to our one-of-a-kind washes and hand-detailed designs, we’re all about creating comfort, both inside and out. The quality and care that go into our clothes reflects who we are as a company. And our authenticity is not just in the product but in the people.

We’re a group that really cares. We take pride in our work and our craftsmanship. We thrive on collaboration, especially creatively. And we all take our social responsibility and commitment to the community seriously—living passionately, purposefully and without compromise. At the end of the day, we feel good about what we do. We’re excited about the future and we’re making clothes that are going to be with us all the way—not just because we’re attached to them, but because we know that comfort will always be in style.