building artists’ capacity to create demand for their work

We create unique programs to give exposure to photographers and cultivate new art collectors.

We create unique programs to give exposure to photographers and cultivate new art collectors.

This annual grant awards $10,000 for an innovative program to increase audiences and collectors.

This annual grant awards $10,000 for an innovative program to increase audiences and collectors.

The FOCAL POINT quarterly curation project gives photographers online exposure and free mentoring.

The FOCAL POINT quarterly curation project gives photographers online exposure and free mentoring.

Want to work with other artists to show work and build collectors in your own community?

Want to work with other artists to show work and build collectors in your own community?

 

What we do and how we do it

Crusade for Art aims to educate, inspire, and support artists to create unique, approachable programs that bring new audiences to art and allow them to engage with art in a meaningful way.

By inspiring, mentoring, teaching, and funding, Crusade for Art empowers artists to focus on creating demand for art and thereby encourage systemic changes to create a new crop of art lovers, patrons, and collectors.

 
In “Crusade For Your Art” Jennifer Schwartz has written one of the most comprehensive guides to date for both the professional and emerging fine art photographer to navigate the current world of Photography. With contributions from leading photography museum, gallery and photo directors, the expert advice given is instrumental in creating what every photographer needs to know to navigate the current art market. I absolutely love this guide. It covers all bases! I whole-heartedly recommend this masterful guide to the photographic community.
— Elizabeth Avedon, Independent Curator
Jennifer Schwartz is a guardian angel for photographers. Crusade for Your Art is a passionate call to arms for image-makers around the world to get your work out there and in front of people like me. This is how you do it. Don’t let anyone else tell you otherwise.
— Michael Foley, Gallerist and Educator