Benefit Fuels a "Passion Project by Howard Pousner, March 13, 2013

Later this month, Atlanta photography dealer Jennifer Schwartz will set off on a 10-city Crusade for Collecting tour aimed at creating new patrons for the art form. But first Schwartz needs to raise the last bit of gas money for her gallery-on-wheels, the 1977 VW bus she named Lady Blue, purchased through a Kickstarter campaign.

That’s the set-up for the “Walk Away With Art” benefit event, 7-10 p.m. March 27 at the W Atlanta — Midtown, where 50 guests will draw numbers to determine the order in which they get to choose one of 50 original works to take home. Guests also can enjoy complimentary cocktails, music by a DJ and a silent auction of artwork and artful experiences. Tickets are $100 ($125 couple) via “Supporter tickets,” $25, also will be available for those who want to enjoy the event.

In a promotional video on YouTube, Schwartz calls the crusade “a passion project about art and artists. It’s about getting people excited and interested and wanting to love and support and patronize and buy original art.” Accompanied at different times by different photographers, Schwartz will give away photos to folks who engage in conversation with them about the art and the art of collecting.