Last week I held another Art Circle, a program I love where a small group of people get together to learn about fine art photography and collecting in a laid back and fun way. One of the things that came up in our conversation was how a lot of people like to buy art on vacation, to remind them of a really great trip or experience. I have thought about this a lot over the years, because Atlanta is not a tourist town, and we do not benefit from that type of art buying. Also because, even though I buy art seemingly around the clock, my husband and I do tend to buy more when we are away. We even bought a photograph at the AIPAD fair in New York. . . from a gallery based in Atlanta. We were having a great time in the city, and money somehow feels easier to part with on vacation.
I've been wondering, how can we make art buying its own memorable experience? And what non-traveling occasions could be marked by the purchase of a special piece of art?
Last year a couple approached me with an idea. They were engaged, and they wanted to register for a photograph. Guests to the wedding would be able to give them money to go toward the purchase of a piece of art they selected. From there, they plan to purchase a new piece every year to mark their anniversary.
So how can we get more people to register for art or think about buying art to mark a special occasion or anniversary? Websites where you can purchase original art online should consider adding a registry function. Galleries - offer this service to your collectors. Let's do this!
Looking for help creating your own innovative ideas to connect new audiences to your work? That's what Crusade for Art is all about. Read more here.