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Mad Mimi


3 Ways Email Newsletters Help Photographers Tell A Story

Welcome guest-blogger, Dean Levitt - co-founder of Mad Mimi (the Communications Sponsor of the Crusade tour and the best email newsletter company I've worked with by far)!  

3 Ways Email Newsletters Help Photographers Tell A Story

We have many photographers using Mad Mimi for email marketing, and we've seen many of their newsletters over the years. Nearly all of them have a good eye for design, with strong visuals and creative use of color. However, if there's one aspect of email marketing that photographers often neglect... it's the story.

Here are three ways that you can use your email newsletters to tell a compelling story that compliments your striking images.

Portion of a Mad Mimi newsletter with gorgeous images and clean design, as well as some solid storyline
Portion of a Mad Mimi newsletter with gorgeous images and clean design, as well as some solid storyline

1. Develop The Characters

Email newsletters are an opportunity to share the story behind the subject of your photograph, whether you describe the characters captured or how you came to take that photograph. Why it appeals to you is appealing to others and the newsletter is a place to tell that story.

2. Technique Is Fascinating

Newsletters are a great place for photographers to totally geek out. Fellow photographers, enthusiastic amateurs and non photogs alike are interested in the techical apects of a shoot like the gear, filters and lighting you used. Diving into technical concepts is fascinating for readers.

Another element of technique is the physicality of any shoot. Tell the tale about how you balanced on the edge of a rooftop to capture the moment perfectly or the all night ride to that gritty location. It's thrilling to us non-photographers.

3. Share your Mantra. State your creed!

Whether you're a commercial artist or one solely dedicated to personal expression, you have a creed. You have a voice of your own that matters to readers. It's interlaced with your imagery and you can weave it into the story you tell in newsletters. For readers, clients and even subjects, gaining a deeper understanding of your artistic goals is something that can elevate the experience.

So while you're sharing visual poetry with clients, art lovers and anyone else, remember that the story behind the images is worth sharing too.

Here's some other tips from Mad Mimi you might find useful:

Look At The Size Of That Image (

5 Email Marketing Tips To Boost Engagement (

4 Steps To Effective Email Marketing And Facebook Integration (

Dean Levitt is the Chief of Culture At Mad Mimi Email Marketing (

Looking for help creating your own innovative ideas to connect new audiences to your work? That's what Crusade for Art is all about.  Read more here.



My Mad Mimi Love Story

Long before I had a gallery or a Crusade, I started a small photography portrait business, Snapdragon Photography, specializing in babies and families.  I emailed about twenty people I knew who fit that category, and I was off.  After a while, my email list grew, until one day I sent a newsletter update, and someone on the list marked it as spam.  After getting shut out of my email for days, I learned about email newsletter companies and “spam regulations”. In the twelve years since, I have tried several different companies – most notably, Constant Contact and MailChimp.  Constant Contact was a beast, and the templates were not especially intuitive or creative-looking.  Everything I made looked like it was coming from a law firm.  At some point I switched to MailChimp.  I fully admit to being lured by that adorable monkey with the cute sayings.  I was happy with the look and usability of MailChimp, but as my email list grew, the fees were killing me.  Because the Constant Contact and MailChimp fees were comparable, I assumed all email marketing companies had a similar pricing structure.


A friend tipped me off to Mad Mimi.  For starters, it was half the price.  I had been paying $75 per month and now pay $36 (I have an 8,000+ email list – the free plan supports up to 2,500 contacts).  And after years of trying to scroll through a gazillion different template options that all felt complicated and not quite right, Mad Mimi’s platform was so simple.  Mad Mimi doesn’t use templates – you pick color and drag and drop, and the whole thing looks fresh and creative and won’t make you pull your hair out.  You can customize, but you don’t have to fit a square peg into a round hole.

And so one day I was creating a newsletter about the Crusade to send out through Mad Mimi, and I thought I would approach them to be a sponsor of the tour.  The fit just seemed right – they are innovating their field in a way that is simple, accessible and affordable.  They were super receptive, and it’s been gang-busters ever since.  And I’m so over the monkey.  That Mad Mimi girl is some kind of cute, and she’s going to look awesome on Lady Blue!